Clarity, Hotjar and Google Analytics each cover part of the picture. Thravic puts it in one place, priced for you.
Feature
Thravic
Microsoft Clarity
Hotjar
Google Analytics 4
Session replays
Yes
Yes
Yes
No
Heatmaps
Yes
Yes
Yes
No
Conversion funnels
Yes
Yes
Yes
Yes
Sets cookies
No
Yes, by default
Yes
Yes
Price
Free plan; paid plans in naira
Free
Free plan; paid plans in US dollars
Free
Checked against each product's public pages in October 2026. Products change; if a row is out of date, tell us and we'll fix it.
Why teams pick Thravic
Instead of Microsoft Clarity: Clarity is free, but it sets cookies, so in many places it needs a consent banner before it records anything. Thravic sets no cookies, masks every form input, and adds traffic sources, UTM campaigns and Core Web Vitals in the same dashboard.
Instead of Google Analytics 4: GA4 tells you where visitors came from, but not what they did on the page. It has no replays and no heatmaps, so you need a second tool. Thravic shows both in one place.
Instead of Hotjar: Hotjar is priced in US dollars and needs a card that works abroad. Thravic is priced in naira through Paystack, and paid plans never auto-renew.
Only Thravic: a daily AI summary of what changed, with suggested fixes, and your React Native and Expo apps in the same dashboard as your website.